Features case studies primarily focusing on Ethiopia and Kenya to offer research from a variety of regional communities to explore issues of household sales behavior, price determinants, livestock market information systems, cross border and export marketing, and crisis period marketing. Firmly tied to recommendations for future research and policy, the editors contend that current thinking, which asserts that more effective marketing will automatically achieve multiple desirable outcomes, including environmental benefits, may be flawed.

The studies presented illustrate how it is possible to improve livestock marketing and achieve multiple desirable objectives through serious and coordinated effort. Filling an important gap in the literature, this is important reading for all those interested in livestock development and pastoral economies in East Africa.